21st century digital communication has changed the way we connect with the world in three basic ways: connectivity, authenticity, and style. Search engines like Google, Bing, Yahoo! E-commerce sites like Amazon, eBay and social media platforms like Facebook, Twitter etc. they have given us so much flexibility that we can search, sell, buy, share and comment on anything on the internet. Today, digital social networks are used for many types of business needs. As the online audience is widely dispersed, it is essential that the marketing team understands where and how to target.